Whether your company is based out of a small shared office space, or a multi-story firm, one of the first things potential clientele will notice is the outside of your building. A consumer’s first impression of your business could start forming before they even walk inside. With an inviting outdoor landscape that stands out, it has the potential to solidify a unique first impression. For this reason, John Mini believes the exterior should in some way reflect your company values. Is presentation an important aspect of your company culture? How detail-oriented does your team want to appear? Is sustainability held in high regard? These are a few characteristics that outdoor landscaping can embody, and if properly maintained, it can evoke the response you want from your clients before they even meet you in person.
As a professional landscaping company, one of the ways John Mini can set the tone for your outdoor space is through a lush and engaging courtyard. Through the creation of a more refreshing ambiance, consumers are offered a glimpse of the more human side to your company that cannot be fully captured through a web page description. This can be easily reinforced by further preservation of the nature within the space. Incorporating seasonal plantings throughout the exterior helps to diversify both color and texture. Visual appeal can never be taken for granted because it’s how we form impressions. Take part in the development of your client’s perceptions through cohesive integration of the natural and the man-made.
Even though creating a personality for your exterior can be important for your company’s branding process, there is another factor to consider that is equally significant. Employee wellbeing is a pivotal foundation of any functioning business, ensuring that your company is operating at full capacity. Although aesthetics can help increase overall employee mood, you can take this a step further by adding functionality to your space. Take the opportunity to provide a space where employees can relax and recharge. If your building happens to have a rooftop, it’s a great chance to improve a part of your space that has already been constructed. Employees and visitors alike can shift their focus from the monotony of a typical workday and unwind in a functional space with a view of the city skyline. A similar effect can be achieved with the incorporation of a terrace space. This is another prospect for a quiet, ephemeral retreat that gives employees the ability to collect themselves before finishing out the rest of the day.
At the end of the day, there are no limitations to what you can do with your outdoor space. This environment offers a chance to accentuate the company’s image. Understanding this value can solidify a positive first impression, construct a place of refuge, and generate a space that is wholly you. It’s time to green your scene.